09 December 2021

‘New chapter’ for OnTheMarket as fresh website and branding launched 

OnTheMarket (OTM) has launched its new website and branding this morning, marking ‘the biggest moment for OnTheMarket since its launch nearly seven years ago’, according to its CEO Jason Tebb.

The new-look portal brings additional products, services and functionality to support OTM’s strategy aimed at increasing market share and further challenging the dominance of Rightmove and Zoopla.

The new user interface and features have been re-designed, with a suite of upgrades, features and improvements. These include functionality utilising intuitive search such as Wish List, Help Me Choose, Travel Time Search, and Street Search, as well as UX updates to Ask The Agent, Reserve Buyers List and Viewing Time Requests.

Emphasising that OTM features some properties 24 hours or more before its competitors, they are now specifically labelled as ‘Only With Us’.

OTM has added a new countdown clock feature to show consumers what time remains until Only With Us listings will be made available to other portals, while listings totally exclusive to OTM are still labelled as Only With Us but do not feature the countdown clock.

The new branding and execution will be featured in the new TV advert and supporting multi-platform campaign that is launching in late December.

Jason Tebb, chief executive officer of OTM, said: “This is the biggest moment for OnTheMarket since its launch nearly seven years ago and represents the start of a new chapter for the business. I pledged real change for agents and consumers within 12 months and this is proof that we’re keeping that promise.

“I’m delighted to introduce improvements that will kick-start a change in the way consumers search for their dream home. We are listening, innovating and delivering for both consumers and agents and our new website strengthens our position as a leading player in the industry.”

He continued: “The team have worked incredibly hard over the last few months to produce a fresh, new user experience with innovation and differentiation at its core. What’s even more exciting is that this is just the start, we’re already working on releasing more new functionality planned for Q1 2022 and we’ll be constantly updating and upgrading the site functionality in the future. I believe that, for the first time since launch, OnTheMarket is leading the way in design and development for others to follow.”

“The most consistent feedback from my Town Hall meetings was that our agents said they want us to focus on lead quality rather than just lead volume,” he added. “The message has been loud and clear, our agents told us that they don’t need more leads just for the sake of it, they need serious home seekers, sellers, tenants and landlords. Our new site has been designed to deliver just that.”